Collaboration Is Key for Music Venue Owners and Artists Post-Pandemic

Revenue / 12.16.20

Access Staff

Rolling Stone (12/11/20) McPhail, Benji

With the live music industry's gradual recovery from the COVID-19 pandemic on the horizon, artists and venues will have to ditch the traditional model of touring and booking and instead seek innovative measures to draw large and diverse audiences. Virtual and livestreaming events point the way to future collaborations. Artists and venues will need to pool their resources to generate more revenue and broaden their audiences. Rather than one artist playing in a venue, hosting multiple performers from varying genres could offer audiences more value for money. At the same time, this would also introduce new fans to artists they may have never seen before.

Read the full story from Rolling Stone.

Tags: Music , News , Venues , COVID-19 , Coronavirus

Theme picker

Leadership / 01.13.21
Spanish COVID Concert Study Results: Tested Audience, No Distancing, No Infections
Access Staff

Technology / 01.13.21
Contactless Screening Steps Up at Sports Venues
Access Staff

Leadership / 01.13.21
5 INTIX Members That Have Made the Pandemic Work With Transition Jobs
Teddy Durgin