Rolling Stone (12/11/20) McPhail, Benji

With the live music industry's gradual recovery from the COVID-19 pandemic on the horizon, artists and venues will have to ditch the traditional model of touring and booking and instead seek innovative measures to draw large and diverse audiences. Virtual and livestreaming events point the way to future collaborations. Artists and venues will need to pool their resources to generate more revenue and broaden their audiences. Rather than one artist playing in a venue, hosting multiple performers from varying genres could offer audiences more value for money. At the same time, this would also introduce new fans to artists they may have never seen before.

Read the full story from Rolling Stone.