Marketing / 11.09.22

Cloudbreak Festival Shines On Seattle

Access Staff

Pollstar (11/03/22) Pearl, Wendy

Seattle's Cloudbreak music festival will include events at 30 venues throughout the city. The event is funded and orchestrated by King County Creative Economy and Visit Seattle, the regional nonprofit destination marketing organization, with the goal of drawing tourists and residents to Seattle's live entertainment venues to help mitigate the financial impact of COVID-19. The King Country Creative Economy gave $300,000 to pay participating musician performance fees. "We had not fortified our musicians the way we needed to and our tourism industry was hard hit, like everyone across the country," noted Kate Becker from the office of King Country Executive Director Dow Constantine. "We had this opportunity with these funds in reserve to leverage that and put money in the pockets of our musicians and partner with hotels in the downtown core and music venues to put the focus back on Seattle's music scene." Through the Cloudbreak program, guests at 70 downtown Seattle hotels will be able to freely access 60 concerts across the city. "One of the things we are really excited about is the diversity of programming on this bill," said Visit Seattle's Tracey Wickersham. "Part of the message that we wanted to get out to our audience and the world is that Seattle's music scene is diverse and very vibrant and lively and we are excited to be able to showcase that in such a tangible way."

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Tags: Marketing