Pollstar (05/23/24) Borba, Ryan

First-year music festivals have been risky in the past, but the recent Cattle Country Music Festival was the exception. Headlined by Eric Church and Whiskey Myers, the three-day event attracted approximately 13,000 people to the fairly remote central Texas town of Gonzales. From the get-go, Cattle Country was about more than just an empty field. The location about two hours away from San Antonio led to camping opportunities, which was part of the plan but went better than anticipated. Bruce Kalmick, an artist manager and co-producer of Cattle Country, remarks, "What I did know about the state of Texas is they sold 400% more RVs during COVID than they had previously. They ran out of inventory in the state of Texas at one point, so I was hopeful that that was going to play a part, and it certainly did." According to Kalmick, roughly 75% of attendees camped, with nearly 1,000 RVs parking onsite.

Read the full story from Pollstar.