Leadership / 03.11.20
Broadway Remains Open Amid Coronavirus, League Says
Broadway News (03/10/20) Huston, Caitlin
The Broadway League announced that it has not received any city or state guidance to halt Broadway shows amid the coronavirus epidemic. "Our general message is Broadway is open for business. We're performing all eight shows eight times a week," said Broadway League President Charlotte St. Martin in a press call on March 9. New York confirmed its first case of coronavirus a week ago, and since then confirmed state cases have grown to 142, with 19 in New York City. The League responded by issuing statements that theaters would undergo more intensive cleaning procedures and advising sick patrons to stay home. St. Martin said Broadway would not likely shut down unless city, state or federal officials ordered it to. Each show has its own insurance policy, which could go into effect if an official shutdown is decreed. The League has been meeting with all theater owners, general managers, producers and marketers over the past two weeks to understand the situation and establish messaging in response to the outbreak. A blanket policy on ticket refunds or exchanges is up to the individual shows and the point of purchase.
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