Technology / 05.16.18
Blockparty Introduces Blockchain-Based Event Ticketing to Transform Global Live Event Industry
Original article published on Fintech Finance (05/16/18)
Blockparty, the leading blockchain-based live event ticketing services provider, has launched a platform that seeks to eliminate ticket bots and fraud, confirm ticket ownership and drive demand. "We're reshaping the event ticketing industry to improve the purchasing experience, eliminate reseller exploitation and give the power back to the people," says Blockparty CEO Shiv Madan. The platform's blockchain solution counters unfair pricing, scalpers, bogus tickets and complicated procedures at venue admission. The company's smart contracts regulate secondary ticket transfers while boosting demand by enabling live event organizers, promoters and influencers to earn revenue for sharing events and tickets. Blockparty also eases check-in by removing the possibility of ticket fraud and security threats via encrypted facial recognition and fingerprinting technology that keeps user identity fully anonymous. Furthermore, the new platform lets event operators easily supply tickets directly to customers and set prices, rewards and discounts, while also permitting unlimited transfers of tickets on the blockchain. This creates demand and enables event companies to offer incentives to customers for selling and reselling tickets, and to earn a percentage of secondary ticket sales revenues.
Read the full story on the Fintech Finance website.
Tags: Reselling , Bots , News , Blockchain , Secondary Ticketing