Birmingham 2026 has appointed CTS EVENTIM as the Official Ticketing Partner for the European Athletics Championships, which will take place at the newly redeveloped Alexander Stadium from 10–16 August 2026.
The Championships will mark the first time the UK has hosted this major European event, bringing together the continent’s top athletes for seven action-packed days of competition. With 48 events in just one week and around 250,000 tickets available, the Championships will be one of the biggest sporting occasions in the UK next summer.
Ticket sales will begin with priority sales launching on 11 August 2025, followed by general ticket sales opening in September 2025. CTS EVENTIM will power ticketing operations through its robust and user-friendly platform, which has been used for major events such as the Olympic Games Paris 2024 and the World Athletics Championships Budapest 2023.
The system is designed to ensure a smooth customer experience and high reliability under peak demand, while offering reach across multiple markets via EVENTIM’s pan-European retail and marketing infrastructure.
Cherry Alexander, Championships Director for Birmingham 2026, said:
“The start of ticket sales is a major milestone on our journey to deliver an unforgettable Championships. We’re delighted to be working with CTS EVENTIM – their world-class technology, extensive reach and experience in major international sport make them the ideal partner to help us bring fans from across the UK and beyond to Birmingham next summer.”
Rob Wilmshurst, CEO of EVENTIM UK, added:
“It is a great honour to be entrusted with the ticketing for the European Athletics Championships Birmingham 2026. This appointment reflects the confidence placed in our team as well as our powerful and reliable infrastructure – and marks an important step in expanding our presence in the dynamic sports market. Our platform will make this outstanding event accessible to fans across the continent, and we’re proud to contribute to what will be a defining moment for athletics in the UK.”
The appointment of CTS EVENTIM as Official Ticketing Partner was made by Athletic Ventures – the event organiser for Birmingham 2026. Athletic Ventures is a joint venture between UK Athletics, The Great Run Company and London Marathon Events, created to deliver world-class events and grow the sport of athletics across the UK.
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