Revenue / 02.06.20

Big Ballers: Super Bowl Tickets Showcase Top End Pricing

Access Staff

Pollstar (01/30/20) Rendon, Francisco

The average cost for a ticket to Super Bowl 54 on SeatGeek at press time was $9,071. The National Football League (NFL) uses NFL On Location Experience as its primary distributor, selling packages bundling Super Bowl tickets and pregame celebrations. At press time, a full package that included hotel accommodations at Fontainebleau Miami Beach, pregame hospitality, gameday transportation and tickets went for $6,685. SeatGeek also said a few NFL season ticketholders were entered into a lottery for tickets, while teams were provided with most of the inventory to distribute, and a few seats were reserved for media, partners and sponsors. The benchmark for primary prices was the On Location bundle. On Location packages without hotels began at $4,590 as of Jan. 27, offering seats toward the back of the stadium. The package including seats reasonably close to the game cost about $6,895. One of the costliest tickets was StubHub's listing for a seat in the "actual 1st row of section" "on the 50 yard line," which listed at $49,000.

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Tags: Sports , News , NFL