LONDON – 29 September 2026 – Basker, the website platform built for live events, now offers its AI website builder through self-service sign-up. The company believes it is the first openly available website builder that lets an organisation self-serve a site natively integrated end-to-end with a professional ticketing system – Tessitura, Spektrix, Tixly and others. Any venue, producer or festival can now build and launch its own website, with events, prices, availability and booking links flowing in live, without writing code or engaging a developer.
New customers answer a short set of questions about their organisation, connect their ticketing system and upload their brand assets. Basker's AI builder then drafts a complete site – pages, navigation, event listings and on-sale journeys. The same tools serve organisations presenting a full season of shows and producers building a site for a single production, with a dedicated onboarding path for each. A block-based editor lets the team refine every page before publishing to their own domain.
"For most organisations, a new website means an eighteen-month project, a six-figure invoice and a design that is dated within a couple of seasons," said Séalan Cronin, Managing Director of Basker. "We have collapsed that into days. A marketing manager can sign up, connect Tessitura or Spektrix, let the AI draft the site around their own brand and events, and press publish. No brief, no build phase, no developer. That option has not existed in our sector until now."
Basker connects natively with Tessitura, Spektrix, Tixly, Eventbrite and Line-Up, so productions, performances, prices and holds flow into the website automatically and stay in sync. Advanced features include scheduled publishing, multilingual sites and Basker Screens, a new module that supports multicasting to in-venue displays. Basker handles hosting, updates and support. Enterprise customers can move beyond the website builder with Basker's Custom Theme architecture, and AI can bridge the gap. At the Tessitura Learning & Community Conference in London earlier this year, the Basker team turned a Figma wireframe into a working, Tessitura-integrated custom theme in around thirteen minutes.
"AI has changed what a web team can build, and how fast," Cronin added. "That makes the platform underneath more important, not less. Arts organisations need a robust platform that understands ticketing, keeps control of the data and holds up on the busiest on-sale days. Basker is always maintained, removing the risk of a five-year rebuild cycle. Organisations can invest continuously in the platform and in new tools to engage audiences online, and the people who know the organisation best can focus on selling shows."
Basker already powers websites for organisations including The Cleveland Orchestra, the Los Angeles Philharmonic, the Sydney Symphony Orchestra, and New York City Center. Self-service sign-up opens the same platform to organisations of every size, from single productions and festivals to multi-venue arts centres.
Self-service sign-up is open now. Plans and details are available at basker.io.
About Basker
Basker is a content management system and website builder designed for live events. Its content model is built around events, performances, seasons, people, venues and works, with native integrations to major ticketing systems. Basker launched publicly in July 2024 and operates as an independent company within the Made Media group, with a product and engineering team based in London. More at basker.io.
Media contact
Séalan Cronin – shay@basker.io / +44 7898 336002 – is available for interview. Screenshots and product imagery are available on request.