Leadership / 10.18.23

Barbie Paves the Way

Access Staff

VenuesNow (10/12/23) Pearl, Wendy

Mattel's Barbie 2023 Career of the Year Collection released at the start of the National Football League (NFL) season highlighted four sports industry careers, including general manager, coach, referee and sports reporter. The dolls feature tools required of each occupation, such as a yellow flag for the referee, a microphone for the reporter, a pad for the coach and a staff credential and cell phone for the general manager. “Throughout my career I have been unwavering in my commitment to lead by example and empower girls to follow their dreams, ultimately to increase access and opportunities for women in sports,” stated Jen Welter, the first female coach in the NFL with the Arizona Cardinals. “I couldn't be more excited to partner with Barbie and remind young girls that they can achieve greatness in any profession they choose — whether that's on the field, in the locker room or behind the mic.” Barbie is also advancing the brand's commitment to empowering next-generation female leaders in sports this year through a partnership with Voice in Sports, a community for female athletes that strives to inspire and support each other through research, education and advocacy. “Through this partnership, I hope to ignite a passion for all of the possibilities sports unlock for the next generation of women and help pave the way for a future where women's voices and talent are recognized and celebrated across the sporting world and beyond,” said Welter.

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Tags: Leadership , Women in Sports