Front Office Sports (06/12/19)

AXS Senior Vice President Brian Peunic says sports teams are improving the ticket purchasing process for fans via individualized, data-enabled sales strategies. "Technology has really driven out the small players, the street corner scalpers," he notes. "There is a sophistication that has come along with this and also the injection of well-financed individuals really monetizing the space and taking it out of the shadows and bringing it into the big business format." With AXS' ticket-buying platform, fans can guarantee purchase authenticity as well as admission to venues. Once a ticket is selected, AXS assigns each buyer a unique digital ID, ensuring the security of the ticket via an algorithmic barcode that changes in 60-second intervals. "We've unlocked the ability for teams to have their own secondary marketplaces, their own fan-to-fan exchanges with their customers and clientele, so they know their ticket buyers are buying from an authenticated, valid source for their tickets," says Peunic. He adds that the digital ID unlocks a "digital bread crumb" from ticket to ticket, helping teams monitor its movement from season ticket member or broker to resale purchaser.

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