Industry Press / 02.03.23
AXS Announces Appointment of Andrew Travis as Australian & New Zealand CEO
As a bumper summer of live events unfolds across Australia, AXS is pleased to announce the appointment of Andrew Travis as Chief Executive Officer of AXS Australia and New Zealand, with the global giant set to shake up the ticketing market as it expands down under.
An experienced sports, events and venue management professional, the former Gold Coast Suns (AFL) chief executive joins AXS from his previous role, COO of Melbourne & Olympic Parks (M&OP) precinct. At M&OP, Travis was responsible for the development and operation of the world-renowned live sport and entertainment precinct, home to Grand Slam major event the Australian Open plus venues including Rod Laver Arena, AAMI Park (which saw Travis lead the client team overseeing its $268m construction), John Cain Arena, Margaret Court Arena, and more.
Tasked with introducing AXS (pronounced “access”) and its industry-leading technology to local venues, promoters, artists, and fans, it’s an exciting new step for the experienced executive, who will be based out of AXS’ Melbourne office. Says Travis:
“I am delighted to be joining the team at AXS and to have been given the opportunity to lead this exciting expansion into the Australia and NZ market. I look forward to super serving venues to optimise their ticketing operations and drive improved customer outcomes and satisfaction.”
AXS – part of the Anschutz Entertainment Group (AEG) – is a global leader in ticketing, processing over US$3.5B in transactions annually throughout the US, Europe and Asia and powering the ticketing experience for some of the most iconic venues in the world, including the O2 Arena in London, Crypto.com Arena in Los Angeles and Red Rocks Amphitheatre in Colorado. AXS announced its entry into the Australian market in December. The AXS platform serves clients of all sizes and is comprised of a set of robust and flexible tools empowering venues, teams, promoters and producers to customise their ticketing operations to their unique needs and business objectives, simplify the customer journey and maximise the value of their events. Its signature technology, AXS Mobile ID is a patented identity-based ticket that provides a more seamless experience for fans and gives venues the opportunity to better understand their patrons and provide personalised offers and experiences.
“We are thrilled to have Andrew lead AXS’ entry into the vibrant Australian and New Zealand live event market,” says Los Angeles-based AXS chief executive Bryan Perez. “His extensive experience as an industry leader in sports and entertainment venues gives him a keen insight into their goals and ambitions and the challenges they’ve had realising them. He is the right person to help AXS address those challenges in a new and innovative way to the benefit of fans, artists and team throughout the region.”
For further information about AXS, visit www.axs.com or https://solutions.axs.com.
AXS is a global ticketing platform, offering best-in-class ticketing, marketing and data technology in a single platform to suit every client size and type, from the most intimate music clubs to world championship sporting events. AXS is the ticketing partner for over 500 premier venues, sports teams, event organizers across North America, Europe, Asia & Australia including the First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and BLeague – Japan. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable our partners to sell the right ticket to the right fan at the right price. For more, visit www.axs.com or https://solutions.axs.com.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centres and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena, L.A. LIVE, Mercedes Platz in Berlin, Mercedes-Benz Arena in Shanghai and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; Ticketing through AXS, a global platform delivering ticketing solutions for venues of all sizes, sports franchises and event organizers; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.
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