LOS ANGELES, JANUARY 28, 2024 – AXS, a global leader in ticketing, and the Indian Wells Tennis Garden, home of the iconic BNP Paribas Open, announced today a partnership renewal. All tickets to the BNP Paribas Open are digital and managed through AXS’ ticketing technology platform.
The Indian Wells Tennis Garden will continue to leverage a number of industry-leading ticketing technology solutions from AXS, including AXS IQ, AXS Mobile ID, data and reporting, and 3D maps. These tools provide a comprehensive approach to digital ticketing and fraud protection while giving fans a convenient ticketing experience. The BNP Paribas Open mobile app will remain fully integrated with the AXS ticketing platform.
“AXS has been a critical partner for our event, providing expert service and consistently bringing new technology forward to drive a more seamless ticketing experience for our fans,” said Philippe Dore, Chief Marketing Officer of the BNP Paribas Open and the Indian Wells Tennis Garden. “We are excited to continue our partnership and keep working together to give fans in Indian Wells a world-class ticketing service that mirrors our world-class atmosphere.”
Each March, the best tennis players in the world descend on Indian Wells to compete in the BNP Paribas Open, the largest combined event on the ATP and WTA Tour calendar. The 2024 event saw a record-breaking attendance with 493,440 fans coming through the gates of the Indian Wells Tennis Garden over the course of the two-week event.
“Our focus on innovation and client service allows Indian Wells to provide fans with an even better event experience,” said Vito Iaia, Chief Revenue Officer, AXS. “We value our strong relationship with the Indian Wells Tennis Garden and are excited to continue to work with the team.”
Single Session tickets for the 2025 BNP Paribas Open are now on sale, and fans can reserve their seats for individual days from March 2-16, 2025. Once purchased, fans will receive instructions on how to access their tickets through the BNP Paribas Open mobile app.
About AXS
As a global leader in ticketing, AXS powers access to the world’s most iconic venues, sports teams, festivals and global tours. With custom ticketing capabilities, innovative technology, and white glove client service, AXS is the ticketing partner of choice for more than 1300 of the most sought-after and recognizable brands in sports and entertainment including the LA28 Olympic and Paralympic Games, Coachella Music and Arts Festival, Red Rocks Amphitheatre, The O2, BNP Paribas Open, WM Phoenix Open, and Japan’s B.League. AXS’ primary and secondary ticket marketplace and proprietary AXS Mobile ID technology make it the easiest and most reliable destination for buying and managing tickets.
About the BNP Paribas Open
The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event in the world, and one of the premier fixtures on tour having been named Tournament of the Year by both the WTA and the ATP Tour for a record-setting ten consecutive years. The 2025 BNP Paribas Open will be held at the Indian Wells Tennis Garden from March 2-16.
Media Inquiries:
AXS: Candace Cunningham ccunningham@axs.com