TORONTO, ON — November 21, 2025 — AudienceView, a leading provider of ticketing, fundraising, and event commerce solutions, today announced the appointment of Adam Goodyer as its new Vice President of Payments. The role—created in response to escalating operational pressures across the live events industry—positions Goodyer to transform the online checkout experience into a true driver of growth, revenue, and security for venues and organizations worldwide.
With rising costs, shrinking public arts funding, organizational challenges, and increasingly sophisticated fraud threats, AudienceView’s enhanced focus on payments aims to give clients a competitive advantage. Goodyer’s mandate extends “from the basket and beyond,” centering on technologies and strategies that maximize audience growth, reduce critical expenses, and safeguard every transaction.
By aggressively investing in the checkout experience across AudienceView Professional and AudienceView Unlimited, the company is building what Goodyer calls “the most seamless, intelligent buying journey in live events.”
“Our goal is to build the very best checkout experience in the industry,” Goodyer said. “When buying tickets is faster, safer, and simpler, conversion rises — and that directly increases revenue for our clients.”
A recent integration with Rokt reinforces the purpose behind this new leadership role: a deeper, more intentional focus on improving client conversion. By optimizing digital wallet prompts for Apple Pay, Google Pay, Klarna, and Venmo, AudienceView is removing friction at the most critical moment of the buying journey. These improvements have been shown to lift conversion rates by up to 20%, delivering immediate financial impact for venues.
Looking ahead, Goodyer is spearheading AudienceView’s strategy to create a comprehensive payments ecosystem. This unified approach is central to AudienceView’s broader vision for Intelligent Event Commerce — a strategy that combines ticketing, payments, fraud prevention, and revenue optimization.
About AudienceView
AudienceView is a leading provider of event ticketing, e-commerce, and customer engagement solutions for the live events industry. Serving thousands of organizations worldwide, AudienceView empowers clients to increase revenue, streamline operations, and deliver exceptional audience experiences through innovative, data-driven technology.