Industry Press / 07.09.18
AT&T Performing Arts Center Announces New Young Professional Partnership & Access Initiative with International Ticketing App TodayTix
New York, NY (July 9, 2018) – The nonprofit AT&T Performing Arts Center (the Center) has joined forces with TodayTix, the international ticketing platform on a mission to redefine the way people see theater, to offer the newest generation of culture lovers enhanced networking opportunities and one-of-a-kind theatrical experiences for the best prices that Dallas-Fort Worth has to offer.
The new program, named “TodayTix Center Social,” aims to cultivate a community of young professionals and artists committed to fostering the future of the performing arts in North Texas. For an annual donation of $99 – or 12 monthly payments of $10 – members gain access to exclusive discounts on Center programming, mobile Rush tickets, cast meet ‘n’ greets, networking nights, volunteer opportunities, and industry events. Registration opened this Saturday, July 7.
“The community that forms when people see live performance together is like nothing else and creating that bond with the next generation of audiences is extremely important for the future of a city’s artistic landscape. TodayTix offers the easy service to the best-priced tickets that younger patrons seek, and combining that with the Center’s extensive network of world-class productions and events is the perfect formula to foster that community,” Brian Fenty, TodayTix Co-Founder and CEO, said.
“This program will make seeing shows more convenient, more affordable and more fun for the young professionals of North Texas,” said Debbie Storey, Interim President and CEO of AT&T Performing Arts Center. “We’re excited about our partnership with TodayTix.”
In an effort to expand access to all DFW theatergoers, the Center will also be offering season-long $25 mobile Rush tickets through the TodayTix app for the full 2018-19 Broadway season. Beginning at 9am each performance date, a limited number of $25 Rush tickets will be made available and can be claimed on a first come, first-served basis in-app. This new access program kicked off with “Hairspray” last week in an exciting collaboration between the Center and the Tony Award-winning Dallas Theater Center. Other available titles throughout the season include “A Bronx Tale,” “Falsettos,” “The Play That Goes Wrong,” “Chicago,” and more.
TodayTix launched in Texas this April, partnering with more than 30 of the premiere performing arts organizations in Dallas-Fort Worth and Houston, including the Center and Dallas Theater Center. Other partners include Dallas Symphony Orchestra, The Cliburn, The Dallas Opera, Texas Ballet Theater, WaterTower Theatre, Casa Mañana, and Circle Theatre.
To learn more about TodayTix, visit www.todaytix.com or download TodayTix for iOS or Android.
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About TodayTix
TodayTix is an international ticketing platform on a mission to redefine the way people see theater. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, TodayTix enables people to discover the best that their city has to offer.
Operating in the world’s most iconic theater markets, TodayTix secures the best discounted and premium-priced tickets available for the shows everyone is talking about in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston, and Dallas-Fort Worth.
Since launching TodayTix in New York City in December 2013 by life-long friends and Broadway producers Merritt Baer and Brian Fenty, the company has welcomed nearly 4 million users, sold more than 2.6 million tickets, and assembled one of the largest networks of performing arts organizations in the world, partnering with more than 900 arts institutions globally. These include, but are not limited to: SHN, Curran, American Conservatory Theatre, The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, The Metropolitan Opera, BAM, English National Opera, Delfont Mackintosh Theatres, Really Useful Theatres, The Royal Shakespeare Company, The Young Vic, National Ballet of Canada, Canadian Opera Company, Goodman Theatre, Lyric Opera, The Second City, The John F. Kennedy Center for the Performing Arts, Signature Theatre, Center Theatre Group, LA Opera, the LA Philharmonic, The 5th Avenue Theatre, Seattle Repertory Theatre, Pacific Northwest Ballet, The Kimmel Center, American Repertory Theater, and AT&T Performing Arts Center.
To learn more, visit www.todaytix.com or download TodayTix for iOS or Android.
ABOUT THE AT&T PERFORMING ARTS CENTER
The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus comprised of three premier performance venues and a park in downtown Dallas. Opening in October 2009, the Center has helped complete the 30-year vision of the Dallas Arts District.
Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co-presented with TITAS Presents; top concerts and performers with Center Presents; and cutting-edge speakers from the #hearhere series. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages. Working with local service agencies, the Center provides free tickets to underserved individuals and families through Community Partners. These programs are made possible by the ongoing support of donors and members.
The Center’s five resident companies are among the city’s leading arts institutions: Anita N. Martinez Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater.
Designed by internationally acclaimed architects, the Center’s performance spaces are some of the finest venues in the world:
§ Margot and Bill Winspear Opera House, designed by Foster + Partners of London, is a stunning 2,200-seat venue wrapped in red glass with outstanding acoustic performance halls.
§ Dee and Charles Wyly Theatre is a 575-seat theatre with one of the most versatile stages in the world and a distinctive aluminum exterior. It was designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.
§ Annette Strauss Square, designed by Foster + Partners, is an open-air entertainment venue with lawn and patio seating for 2,000 surrounded by the downtown skyline.
§ Elaine D. and Charles A. Sammons Park is an urban park with native plants and grasses, landscaped lawns, performance spaces, a reflecting pool. Sammons Park was designed by Michel Desvigne and includes the Center Café designed by Foster + Partners.
The Center’s mission is to provide a public gathering place that strengthens community and fosters creativity through the presentation of performing arts. For more information about the AT&T Performing Arts Center and to purchase tickets, become a member, or make a donation, visit www.attpac.org.
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