Asia News: Visa Ranks Concert-Going

Marketing / 01.16.24

Access Staff

Pollstar (01/12/24) Brasor, Phil

A new Visa study has found that India, Vietnam, Indonesia and the Philippines rank as the Asia-Pacific region’s top concert-going countries. The researchers further determined that 37% of Filipinos say they have flown overseas specifically for concerts, with South Korea and Singapore ranking as the top two destinations for Filipino concertgoers. Visa expects this trend will continue in the new year among Filipinos, thanks to a host of popular acts that will be performing in the region. For instance, Taylor Swift's tout will not be making a stop in the Philippines. So fans with resources have already booked flights and hotel accommodations for Singapore, the nearest city where she will be performing.

Read the full story from Pollstar.

Tags: Marketing , Asia

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