Technology / 01.19.22

AMC Wants to Turn Its Movie Theaters Into Virtual Concert Venues

Access Staff

Pymnts.com (01/11/22)

Virtual concert platform AmazeVR announced on Jan. 11 the completion of a $15 million bridge funding round ahead of plans to equip AMC Movie Theatres with experiential virtual reality (VR) technology, converting cinemas into concert halls. The outfit announced an agreement with AMC, Roc Nation, and artist Megan Thee Stallion for an immersive virtual concert experience. "This first-ever VR concert tour springs from years of R&D that resulted in proprietary 9K cameras and in software that can automate complex Unreal Engine-based visual effects and run more than 100 headsets at a time," declared AmazeVR in a press release. "Using this technology, the company plans to scale its content creation, releasing new VR concert experiences weekly by 2024 to both in-theater and at-home viewers." AmazeVR co-CEO Ernest Lee stated that the new bridge funding "puts us in an ideal position to take full advantage of VR and the metaverse's growing popularity, as we deliver breathtaking VR concerts from major artists, first to theaters, then to homes worldwide." He further specified that "we can evoke a real sense of presence you can't get from a screen, the feeling that your favorite artist is right there, face to face with you. This opens up a new dimension for music, one of the first new ways for artists and fans to connect since recordings appeared."

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Tags: Music , News , Virtual