CNBC News (05/05/26) Whitten, Sarah
AMC Theatres has partnered with Arena One, a live entertainment technology firm, to bring real-time concert events to movie theater patrons. The world’s largest cinema operator has been at the forefront of theatrical music content in the last few years, most notably distributing Taylor Swift’s "Eras Tour" and Beyoncé’s "Renaissance" filmed concerts. Moving forward, the in-theater concerts will use technology to connect the musical artist with moviegoers in real time, transmitting sound from audiences across the nation back to the performer. The partnership is set to launch next month with artists ranging from Bebe Rexha to Paris Hilton. Over 300 AMC movie theaters in 89 markets throughout the United States will be programmed for these concerts, with tickets ranging from $40 to $75 a seat, depending on the artist and market.
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