Technology / 12.20.22
Amazon Music Continues to Promote Live, New Music With Weekly Series
Amazon launched its weekly Amazon Music Live concert series to showcase new music and offer artists an opportunity to connect with even larger audiences on the company's streaming service and Twitch channel following Thursday Night Football. The Dec. 8 episode showing A$AP Rocky's Los Angeles performance was likely the best example of the service: the artist announced the completion and title of his new album, and performed three new songs from the upcoming release. “We can provide a platform where artists can debut new music...and announce a new album and get in front of fans to play this music,” says Kirdis Postelle, Amazon's global head of artist marketing. “And not just anybody, but super fans. We wanted to provide the best experience for artists and fans.” With football season concluding, Amazon Music Live is accelerating its offerings with emerging stars like Brazilian musical Anitta, while 21 Savage will perform the Dec. 29 season finale. Postelle says the series roster emphasizes Latin and hip hop, because such artists rarely get big promotional opportunities. She adds that these artists have increased Amazon Music's audience, which includes more than 559,000 followers on Twitch. “We'll take this into next year, we've got the Livestream opportunities that we're building, so the momentum doesn't slow down,” Postelle says. “And hopefully, by this time next year, we'll be able to do more shows and offer more artists this same opportunity.”
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Tags: Technology , Amazon