ATLANTA, GA (October 28, 2025) – Alliance Theatre, Atlanta’s national theater, is ushering in a new era of digital ticketing through a partnership with True Tickets, a secure digital ticket delivery service for arts and cultural venues. Beginning this season, audiences across Alliance Theatre’s Midtown Atlanta stages will enjoy a seamless, mobile-first ticketing experience that enhances convenience, security, and accessibility from purchase to entry.
The collaboration marks True Tickets’ first partnership in Atlanta and underscores Alliance Theatre’s continued commitment to innovation and audience connection. With True Tickets’ digital delivery solution, audiences will access tickets through a branded mobile wallet featuring password-less login and contactless entry for a faster, more accessible experience. Venues maintain complete control over how tickets are shared through rules-based permissions, while every delivery, share, and scan is recorded directly into their Tessitura CRM. This deep integration gives the Alliance new visibility into the real people attending its performances—turning previously unknown guests into future patrons.
Dynamic QR codes strengthen security by preventing invalid or duplicate tickets, helping every Alliance Theatre guest start their visit with confidence and allowing staff to focus on creating a warm, welcoming experience from the moment patrons arrive.
“I used True Tickets at my last organization, the Alley Theatre, and saw firsthand how it made the entire experience easier for audiences and staff,” said Brandon Kahn, Managing Director of Alliance Theatre. “When I joined the Alliance, bringing that same secure, seamless approach with me was imperative. We want every step—from receiving a ticket to finding a seat—to feel welcoming and transparent for our audiences.”
“Alliance Theatre has long set the bar for artistic excellence and community impact in the Southeast,” said Ken Lesnik, Head of Business Development at True Tickets. “We’re proud to support their mission with a digital ticketing experience that empowers them to better serve their audiences and build meaningful connections that last beyond the curtain call.”
This partnership reflects both organizations’ commitment to making every performance experience seamless, secure, and welcoming for audiences and staff alike.
About the Alliance Theatre
Founded in 1968, Alliance Theatre is the leading producing theater in the Southeast, reaching more than 165,000 patrons annually. The Alliance is led by Jennings Hertz Artistic Directors Tinashe Kajese-Bolden and Christopher Moses, and Managing Director Brandon Kahn. The Alliance is a recipient of the Regional Theatre Tony Award® for sustained excellence in programming, education, and community engagement. In January 2019, the Alliance opened its state-of-the-art performance space, The Coca-Cola Stage at Alliance Theatre. In January 2026, the Alliance will open the new Goizueta Stage for Youth & Families on the campus of the Woodruff Arts Center to expand its programming and commitment to excellent productions for family and student audiences of all backgrounds. Known for its high artistic standards and national role in creating significant theatrical works, the Alliance has premiered more than 140 productions, including eleven that have transferred to Broadway. The Alliance education department reaches more than 90,000 students annually through performances, classes, camps, and in-school initiatives designed to support teachers and enhance student learning. The Alliance Theatre values community, curiosity, collaboration, and excellence, and is dedicated to representing Atlanta's diverse community with the stories we tell, the artists, staff, and leadership we employ, and audiences we serve. www.alliancetheatre.org
About True Tickets
True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 21.7 million digital tickets worth USD $1.4 billion and enabled 2.9 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Alliance Theatre
Kathleen Covington
kathleen.covington@alliancetheatre.org