WFMX (07/26/21) Allegiant Travel Company, Live Nation, Ticketmaster

Allegiant announced an exclusive partnership with Live Nation venues, Ticketmaster and music festivals in an effort to give customers access to live entertainment experiences across the United States. This multi-year strategic partnership brings together the best of travel and live experiences, including digital and commerce elements. When fans purchase tickets on the Live Nation and Ticketmaster platforms, they gain access to travel packages to attend events across the country. Pre-pandemic, half of the airline’s customers attended one or more live concerts a year, and 25% attended at least one music festival. This gave Allegiant the opportunity to partner with Live Nation and Ticketmaster to expand its offerings, including an upcoming loyalty program where Allegiant customers can earn and redeem points for event tickets and curated live experiences.

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