Industry Press / 03.27.18
Air Force Academy Picks AudienceView for Ticketing, Fan Engagement and Donor Management
TORONTO, Ontario, Canada – March 27, 2018 – AudienceView has been selected as the new technology partner of The Air Force Academy Athletics Corp. (“Air Force Athletics” or “AFAAC”) following an industry-wide search. As a world leader in fueling fan engagement and ticket sales for college athletics, AudienceView is implementing a single, integrated platform to serve Air Force Athletics fans and power everything from ticketing to donor management.
“To achieve our mission, it was critical for The Air Force Academy Athletic Corp. to team up with an organization capable of delivering significant value in a very short time,” said Dr. Nancy Hixson, CEO of the AFAAC. “AudienceView is fully invested in our success, has engaged with us as a true partner and helped realize value within a month of starting. The company’s vision, technology and support are transforming the way Air Force Athletics engages its fans and generous supporters so that we can provide a first-class experience for our cadet-athletes for years to come.”
In the past, fan and donor information was stored in several different databases instead of an integrated platform offering a single view of all customer relationships. This made it difficult for Air Force Athletics to fully and efficiently leverage its data to foster relationships with all types of supporters, for marketing communications and to increase revenue across its fanbase. With all data stored in one place going forward, Air Force Athletics can better engage all supporters and provide a powerful service experience.
The new Falcon Pride Club site is already live, powered by AudienceView. As the academy’s principal fundraising arm, the Falcon Pride Club provides transformational resources for 1,000 amazing cadet-athletes across 27 intercollegiate programs. Supporters now have an enhanced, intuitive, rich and secure experience for online and recurring donations. Using a single login, they are engaging with highly personalized accounts and can follow their complete giving history and monthly recurring gifts.
Air Force Athletics will soon offer athletics ticketing, special events and sports camps as additional ways for fans to support the academy’s cadet-athletes, all powered by AudienceView using their existing login credentials and a single account.
“Air Force Athletics is leading the industry with its ability to engage its passionate community of fans in support of its cadet-athletes,” said Mark Fowlie, CEO of AudienceView. “Our team of college athletics experts is committed to helping clients like Air Force Athletics achieve their business goals. We are honored to support the Air Force Athletics vision to deliver value and innovation with our constantly evolving technology and our customer success initiatives.”
AudienceView is a leading provider of solutions that empower the business of live entertainment through innovative technology, popular media brands and a comprehensive partner ecosystem. Our SaaS software brands OvationTix and the AudienceView platform are powerful tools to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 of the world’s most renowned live event venues, teams and organizations across 15 countries. Our media brands, TheaterMania and WhatsOnStage, connect over 1.5 million theater patrons with live events each month, helping to fuel attendance at performing arts venues across the US and UK. Learn more at www.audienceview.com.
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