Dallas Morning News (11/10/25) Prisbell, Eric

Atlético Dallas, a new professional soccer team in the United Soccer League (USL) that is gearing up for its inaugural 2027 season, has announced a multi-year partnership with Playfly Sports to craft its ticketing strategy. The three-year deal with the revenue maximization company includes a couple of one-year extension options. The plan is for Playfly to provide the soccer club with pricing strategies, market analysis, packaging recommendations and long-term ticketing revenue projections. Playfly already works with more than 100 professional teams, over 65 college athletic departments and with all U.S. local sports networks and associated streaming platforms. In addition, Playfly is the USL’s official supplier for ticket sales solutions and third-party ticket sales.

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