AEG Global Partnerships Announces Sponsorship Deals in Japan and Thailand

Revenue / 02.13.24

Access Staff

Pollstar (02/09/24) Gottfried, Gideon

AEG Global Partnerships has secured new partnerships with IG Group in Japan plus Bacardi and Volvo in Thailand. IG Group has inked a 10-year deal for the naming rights for AEG’s new 17,000-seat arena currently under construction in Nagoya, Japan, which will be dubbed the IG Arena upon its 2025 grand opening. The deal is one of the largest-ever naming rights agreements in the APAC region. This is AEG Global Partnerships’ second naming rights agreement in the region in less than a year. The first was UOB Live in Bangkok, which was signed this past August.

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Tags: Revenue , Partnership

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