Industry Press / 05.31.22
Activity Stream Acquires Yesplan and crowdEngage
Activity Stream - the leading marketing platform for live entertainment - today announced that it has strengthened its offerings to the live entertainment and experience sector with the addition of the Yesplan, Event and Venue Management range of solutions as well as crowdEngage, the mobile ticketing and in-venue customer experience platform.
As the world reopens people are once again enjoying fantastic experiences with their friends and families. Technology will continue to play a key role in driving growth and revenue in the industry.
The challenge for event organisers will be to re-engage with all of their visitors, not just those who completed a transaction, and keep them coming back.
Used by over 430 experience brands in 14 countries, from Broadway to Westend, from small theaters to the largest stadiums, Activity Stream has become an indispensable powerhouse when it comes to planning, marketing and delivering engaging experiences with a data driven approach that maximises profitability and visitor engagement.
Activity Stream, Yesplan and crowdEngage have all seen considerable growth in the last year (Activity Stream by 250% since the start of 2021), by building and delivering solutions to an increasing number of venues around the globe, focused on solving key challenges the live entertainment sector faces as it rebuilds and redefines its ways of working .
“ Our mission when we founded Activity Stream was to accelerate the digital transformation of the live entertainment industry by offering intelligent tools that any experience brand could master, afford and greatly benefit from.” said Einar Saevarsson, Founder and CEO of Activity Stream. “Our clients want to build stronger, deeper and longer term relationships with each and every one of their visitors. We allow any experience brand to easily join up their many data sets and customer touch points, to produce meaningful, personalised and relevant communications, that drives revenue and loyalty”
“The addition of Yesplan and crowdEngage places Activity Stream solutions at the very heart of some of the World’s greatest events and experiences”
“At the start of our journey ten years ago, we set out to develop and deliver a tool set for venues and rights holders to effectively plan, budget and deliver events and other memorable experiences” said Wouter Vermeylen, Managing Director of Yesplan “As our solution has been adopted in ever increasing countries across Europe we began the search for like minded technologists and innovators with which to collaborate. We are delighted this search connected us with our new family at Activity Stream.” “I am really excited to start work with my colleagues in the larger group, as well as continuing to lead Yesplan growth in new and existing markets”
“We built crowdEngage to be the missing link for live entertainment, picking up where ticketing systems leave off and removing friction to ensure event-goers have a great night out while allowing venues to streamline their operations. By joining Activity Stream we can now leverage hundreds of data points to personalise communications and drive both customer satisfaction and new revenue opportunities.” said Hugh Topping, Founder of crowdEngage. “I’m particularly excited to be joining Activity Steam as Vice President of Product, and the opportunities that both platforms working in harmony will open up to drive innovation in live entertainment.”
Activity Stream is the first company to offer solutions across the lifecycle of an event, from event inception, marketing, communications, sales management, customer engagement through to event delivery and settlement. The Activity Stream family will continue to focus on their ecosystem partners to help deliver cutting edge tools to their clients, regardless of the experiences they produce, or where they produce them.
For more information visit ActivityStream.com
About Activity Stream
Activity Stream software helps power some of the most iconic venues and entertainment businesses in the world.
From Broadway to West End of London, from Los Angeles to Sydney, Australia - National theatres, opera houses and some of the biggest concert arenas rely on Activity Stream to help them improve their sales and engagement with fans, by understanding their behaviour and targeting communications with pinpoint accuracy
Founded in 2015 they now provide solutions and world class customer success to over 100 rights holders and experiences from their offices in New York, London, Copenhagen, Reykjavik and Belgrade.
Yesplan was born at the Arts Centre Vooruit, Belgium, one of the leading entertainment venues in Western Europe.
Its ERP inspired solution has been widely adopted and is now the market leader and an essential tool for over 380 rights holders in Western Europe, the Scandics and the United Kingdom.
Bringing together event planning and operations, staff logistics and budgets it is integrated to the leading ticketing and admission systems, leveraging the benefits of a joined up approach to event delivery.
Performing arts venues use crowdEngage to create a brilliant visitor experience with audience messaging, mobile ticketing and seamless pre ordering for food, drinks, merchandise and more. The platform integrates with systems like Spektrix, Tessitura, Nliven and Ticketsolve, as well as hospitality point of sale systems too.
Theatres, festivals, arts organisations, and attractions across the UK and in the USA work with crowdEngage, from Shakespeare’s Globe and Nederlander Theatres, to Regent’s Park Open Air Theatre and the Bridge Theatre.