Industry Press / 06.05.18
Sports Events 365 Enters the Chinese Market with First Cooperation Agreement with CTRIP, China's Leading Online Travel Website, and with Other Tourism Companies
Sports Events 365, the international provider of tickets for sports and music events worldwide, through its Chinese brand PiaoYou365 (www.piaoyou365.com), has entered the Chinese market and is predicting it could become the company’s largest market, already in 2019. The Israel-based company, a leading force in the secondary ticket market for sporting events of global interest, has teamed up with CTRIP (http://www.ctrip.com), China’s leading online travel company, to offer tickets on the site using Sports Events 365’s independent and self-owned, destination-based database and search engine.
Sports Events 365 has also initiated activity on a B2B basis with 20 Chinese tourism and sports tourism companies that will purchase tickets directly from Sports Events 365 on a permanent basis. The B2B activity is still at a very preliminary stage and has only started to tap the huge potential of the Chinese market, where there is tremendous interest in sporting events.
“We expect sales in China to reach $2 million to $3 million in 2019, which would make that market our largest,” predicts Sefi Donner, founder and CEO of Sports Events 365. He adds that the Chinese are particularly interested in football in England, Spain and Italy as well as American sporting events, primarily basketball.
Sports Events 365 will also develop its Chinese office by increasing the number of local employees who will be able to deal with the increased demand during convenient hours, thus supporting the Chinese language website https://www.piaoyou365.com.
Additionally, Sports Events 365 plans to establish a web hosting infrastructure in China that will expand the reach of the Chinese website to the local users.
The company participated for the first time at the annual China Outbound Travel and Tourism Market (COTTM) exhibition in Beijing, the leading foreign tourism event in China, which took place in mid-April.
About Sports Events 365
Established in 2006, Sports Events 365 sells tickets to sports and music events in 50 countries. Sports Events 365 has been selling tickets to customers from 150 countries to most of the 60,000 yearly events on its search engine. The company offers fully guaranteed tickets alongside personal and direct service seven days a week at competitive prices and selected technology tools for sharing content and online sales. Its B2B website, which is now active in eight languages, including Chinese, can be integrated into websites of Sports Events 365’s partners in the travel industry.
Sports Events 365 offers tickets for soccer matches in major European leagues and international championships for teams. The company also offers tickets for prominent events in tennis, European basketball, and rugby, alongside American basketball (NBA), football (NFL), ice hockey (NHL) and baseball (MLB) events. Sports Events 365 also allows ordering tickets to concerts of world-class musical artists such as the Elton John, U2 and Celine Dion. As a true global and multi-lingual organization, Sports Events 365 operates websites in 20 languages in addition to a large number of jointly branded websites with travel companies.
Please visit the Sports Events 365 site at www.sportsevents365.com
For additional details:
Alon Mlievski, +972-50-4438778, Amir Ben Artzi +972-50-7724663
Uri Meirovitch Public Relations Agency, Tel.: +972-77-2129988
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