[Barcelona, Spain] – [September 2024] – 3D Digital Venue (3DDV), an industry leader in advanced digital visualization technology, is proud to announce its collaboration with the NFL’s Buffalo Bills and Legends in creating an immersive 3D digital representation of the upcoming New Highmark Stadium. This “digital twin” is a significant part of both the Bills Stadium Experience and 3DDV’s extensive portfolio of venue visualizations, offering unparalleled fan engagement and venue management of the Bills’ new home which opens in 2026.
As an integral solution for hundreds of venues globally, 3DDV’s comprehensive platform brings unmatched value to both venue operators and event planners. Recognizing the challenges of selling premium seating and suites during construction, the Buffalo Bills and Legends team relied on 3DDV to enable its fans to explore every corner of the new Highmark Stadium – from premium suites to general seating – and fully experience the energy and design of the forthcoming venue. The detailed visualizations and information help fans explore seating options, understand the respective value proposition, and make informed decisions, all within an immersive environment.
“3D Digital Venue is a crucial asset for our Account Executives as they introduce Bills Season Ticket Members to the New Highmark Stadium,” said Legends Vice President of Sales & Marketing, Colin Cook. “The detailed previews allow fans to virtually walk through the stadium, making confident decisions about their future gameday experience.”
Key Elements of the Partnership:
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Digital Twin Technology: 3DDV developed a high-fidelity, 3D visualization of the New Highmark Stadium, allowing fans to virtually explore suites, premium clubs, and every one of 60,000+ seats in the stadium.
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Enhanced Fan Experience: The immersive preview center enables fans to make confident, informed decisions about their future game day experiences, bridging the gap between concept and reality while the stadium is under construction.
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Accelerated Sales: The interactive 3D experience has directly facilitated sales, with premium seating nearing sell-out faster than anticipated, according to Colin Cook.
“The success of this collaboration demonstrates how our technology can revolutionize fan engagement, storytelling, and sales for any sport club. The Buffalo Bills' ability to share the story of their future stadium through an interactive, virtual experience is setting a new standard for fan interactions and venue management,” added Steve Stonehouse, Head of North American Markets at 3D Digital Venue.
Read the full article here: https://3ddigitalvenue.com/case-study-bringing-the-buffalo-bills-vision-to-life/
About Us
3D Digital Venue (3DDV), powered by Mobile Media Content, is a technology visualization platform providing planning and analysis for any live event space (e.g., stadiums, arenas, theaters, etc.). Leveraging exclusive gaming engine technology, 3DDV delivers a mobile-first, 360-degree panoramic experience from any seat or location within a venue. Founded in 2012 and headquartered in Barcelona, Spain, 3DDV's 85 employees serve industry-leading clients across 18 countries and 62 different ticketing platforms. Its cutting-edge solutions have been implemented in iconic venues such as Crypto.com Arena in Los Angeles, Wembley Stadium in London, and Stadio Olimpico in Rome, enhancing fan satisfaction, boosting ticket sales conversion, and providing VIP clients with personalized viewing experiences.