Industry Press / 11.14.18
accesso® and Village Roadshow Theme Parks Announce Partnership to Elevate the Guest Experience
ORLANDO, Fla. (Nov. 14, 2018) – accessoTechnology Group plc (AIM: ACSO) and Village Roadshow Theme Parks, Australia’s largest theme park operator, today announced a partnership that marks the first holistic integration of the accessoqueuing, ticketing, and guest experience management solutions tailored to the attractions industry.
Through this partnership, unveiled at the IAAPA Attractions Expo in Orlando, accesso will bring its technology to Village Roadshow Theme Parks’ primary Gold Coast properties – Warner Bros. Movie World, Wet’n’Wild Gold Coast and Sea World (Australia) – building on its history of delivering award-winning solutions that redefine the guest experience and drive revenue growth for more than 1,000 clients around the globe.
By integrating accesso Passport®, accesso LoQueueSM and The Experience Engine™ (TE2),technologies across three properties, Village Roadshow Theme Parks will set a new operational standard for the attractions industry, engaging with guests at every potential touchpoint and gathering critical data each step of the way – from the moment they decide to purchase a ticket, through their time onsite and once they’ve returned home.
This announcement marks the latest development in accesso and Village Roadshow Theme Parks’ relationship, following the installation of the accesso Passport product suite earlier this year at several of the operator’s Australian attractions.
“As Australia’s leading theme park operator, we are committed to seeking out new and innovative ways to drive revenue while delivering unforgettable experiences for our guests,” said Bikash Randhawa, Chief Operating Officer for Village Roadshow Theme Parks. “We are thrilled to expand even further on our partnership with Accesso and look forward to benefiting from the implementation of its powerful, comprehensive range of solutions.”
This unprecedented integration will allow Village Roadshow Theme Parks to drive revenue through the delivery of seamless mobile ticketing and eCommerce experiences; purchasing capability for retail and meals; real-time, personalized communication at every step along the guest journey and much more.
Village Roadshow Theme Parks’ guests will benefit from the integration, as well, with access to hassle-free booking capabilities across all three properties and deeply personalized, immersive in-park experiences.
“We are incredibly proud to expand our relationship with Village Roadshow Theme Parks and showcase the capabilities of our award-winning technology,” said Paul Noland, accesso CEO. “In today’s technology-driven landscape, a new bar has been set for the guest experience and, through this integration, we are re-envisioning how operators can make lasting connections with guests.”
About accesso Technology Group, plc
At accesso, we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attractions operators while improving the guest experience. Currently serving over 1,000 clients in 30 countries around the globe, accesso’s solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to educate business and marketing decisions.
accesso invests heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience.
Our commitment to improving the guest experience and helping our clients increase revenue is the core of our business. Our technology solutions allow venues to increase the volume and range of on- and off-site spending and to drive increased transaction-based revenue through cutting-edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.
Many of our team members come from backgrounds working within the attractions and cultural industry. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. Our staff understands the day-to-day operations of managing complex venues and the challenges this creates, and together we strive to provide our clients and their guests with technology that empowers them to do more and enjoy more. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information, visit www.accesso.com. Follow accessoon Twitter, LinkedIn and Facebook.
Media Contact:
Heather Keroes, APR, Curley & Pynn,hkeroes@thestrategicfirm.com, (407) 423-8006
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